E-shop redesign case study
Welcome to project
UI design
Competitor analysis
Design concept
Wireframes
Research
My role in this project:
About the project
EcoAloe is a concept project aimed at redesigning the online experience for a modern plant shop. The goal was to create a user-friendly, visually appealing website that makes plant shopping easy and enjoyable for everyone, from beginners to plant pros, while promoting sustainability, quality, and care education.
Design process
Definition
Defining the problem,
Setting the goal,
Identifying user needs
Setting the goal,
Identifying user needs
UX Research
Competitor analysis,
Exploring trends
Informational structure,
Defining target audience
Exploring trends
Informational structure,
Defining target audience
Design
Moodboard,
Low-Fi wireframes,
Design concept,
UI kit,
UI design
Low-Fi wireframes,
Design concept,
UI kit,
UI design
Informational structure
After conducting research, competitor analysis, and assessing the strengths and weaknesses, it was decided to simplify the website structure and make it more user-friendly. Only relevant and useful information for museum visitors was retained on the website.
Home page
Listing page
UI kit
Playfair Display brings an elegant, sophisticated feel with its classic, high-contrast serifs, adding a refined and timeless touch.
Lato balances this with a clean, friendly, and modern character, offering excellent readability and a warm, approachable vibe.
Typography
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Color pallete
UI components
Product page
Plant care guide
Check other projects
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Check other projects
Redesign of National museum in Prague site to increase engagement
Revamp of the IKEA e-commerce site to transform shopping experience
Design of a mobile podcast app with simple features