Redesign of IKEA page for CZ/HU/SK region
My role in this project:
UX&UI design
Welcome to project
Content strategy
Implementation
Performance analysis
Project leader
About the project
It’s a complex project on which five different teams have been working for six months. The final result was presented at a global level as a great example.
The existing page had outdated components, content, and a complex navigation structure. This resulted in lower user engagement, with users struggling to find what they needed.
Our primary goal was to understand customer behavior and provide tailored solutions for their needs while refreshing the design. The business objective was to enhance user engagement with the content and products and ultimately drive sales.
Through user research, we identified key customer needs in storage solutions, such as maximizing small living spaces and making the most of available space. Additionally, we found that customers prefer to filter storage products based on various attributes.
Main challenge of this project was to give solution for as many customers as possible based on their needs and behavior, we know from research. It required a lot of time work to create solution from limited amount of components.
Project Steps
Define
Established project goals, objectives, and target audience
UX Research
Conducted customer surveys, and research.
Analysis and Planning
Analyzed research findings, created a strategic roadmap.
Design
Developed high-fidelity wireframes.
Prototyping
Created interactive prototypes to visualize user flows.
Launch
Implemented the final design and deployed it to the live environment, ensuring all features function correctly.
Iteration
Continuously monitored user behavior, and analytics to refine and improve the design after launch.
What has been done
The page was reorganized into three sections offering solutions for different storage needs, like small spaces and outdoor areas, with direct links to relevant products. Furniture planners were made easier to use, with clear information on pricing, durability, and versatility. Popular storage categories were grouped together to improve navigation and enhance the shopping experience.
The new page is slightly longer but provides more inspirational, engaging, and customer-centric content. It offers clearer guidance, making the shopping experience more enjoyable and helping customers find the right solutions for their needs.
Before and after
Results
After one month, a follow-up was conducted, and the results showed positive changes across key performance indicators. These improvements highlighted increased engagement and customer interest in the page content and products, with notable progress in areas like product exploration and user interaction.
Conclusion
Through this UX/UI design project, we gained a deep understanding of customer needs and behaviors. By collaborating with multiple teams, we were able to create a solution that benefited both customers and the business.
The positive outcomes of this project highlight the value of user research and the impact of innovative solutions tailored to meet customer needs.
The positive outcomes of this project highlight the value of user research and the impact of innovative solutions tailored to meet customer needs.
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