Year:
2024
Figma, FigJam,
Adobe Photoshop
Adobe Photoshop
Tools:
6 weeks
Duration:
UX/UI Design
UX Research
UX Research
Role:
Case study
National museum web redesign
Goal
To redesign the National Museum’s website with visitors in mind: simplifying navigation, improving readability, enhancing visual appeal, and creating a more engaging and accessible digital experience.
Problem
The National Museum’s website was difficult to navigate and overloaded with unnecessary text. Visitors often struggled to find relevant information, such as opening hours or exhibitions. The outdated design and cluttered layout further reduced usability and overall user satisfaction.
Objective
Create a clear, user-centered website structure that helps visitors quickly access key information (exhibitions, tickets, and visiting details), while reflecting the museum’s cultural identity through a modern and visually appealing interface.
Personas
Maria Stein, 24
Student
A student passionate about culture and history who travels frequently and explores museums around the world. Uses museum websites to plan visits and check for student discounts.
Goals
- Find information about current exhibitions and discounts
- Plan museum visits during travels
- Save time by checking details online before visiting
Frustration
- Hard to find exhibition information on the website
- Different visiting rules and ticket types across countries
- Student discounts not always clear or available
Petr Novák, 41
IT Manager
A busy professional who enjoys visiting museums with friends as a social and cultural break. Values convenience and clear information when planning visits.
Goals
- Quickly find exhibition schedules and ticket prices
- Buy tickets online to avoid queues
- Plan museum visits in advance with friends
Frustration
- Website feels overwhelming with too many options and ticket types
- Hard to choose suitable exhibitions
- Limited time to search for relevant information
Research and Key insights
User Research
- Conducted 21 survey responses and 6 in-depth interviews with adults aged 20–50 who visit museums for cultural enrichment or leisure.
- 81% of respondents visit museums mainly when traveling, often with partners or friends.
- 62% said they look for museum information via Google search or museum websites.
- 13/21 found navigation confusing or time-consuming.
- Users prioritize finding exhibitions, tickets, and opening hours quickly and visually.
Competitive Analysis
- Analyzed 5 museum websites (Hermitage, Louvre, AMNH, Kunsthalle Prague, State Museums of Berlin).
- Found strong examples of accessibility and logical structure (e.g., Hermitage), but many lacked consistency and clarity.
- Some sites were visually simple but functionally confusing due to fragmented menus.
- Key visitor content (exhibitions, ticket info, map) was often buried under institutional sections.
- No single site offered an ideal balance between content depth and ease of use.
Visitors seek simplicity
People want to find exhibitions, prices, and hours at a glance—without reading long texts.
Visual clarity drives engagement
Overloaded layouts and large text blocks discourage exploration; visual hierarchy encourages browsing.
Focus on the visitor, not the institution
Users care about their visit experience, not administrative or scientific details.
Informational architecture & User flows
Design System
Typography
Familjen Grotesk Regular, 72 px
Charm Regular, 81 px
Heading 1
Familjen Grotesk Regular, 48 px
Charm Regular, 56 px
Charm Regular, 56 px
Heading 2
Familjen Grotesk Regular, 36 px
Heading 3
Familjen Grotesk Regular, 24 px
Heading 4
Neue Montreal Regular, 20 px
Body
#C90004
#E8E8E8
#F2F2F2
#1B1B1B
#0A7330
#EB9500
#A40003
#969696
Primary
Color palette
Secondary
Background
Text Primary
Text Secondary
Semantic
Comparison
The redesign transforms a cluttered, text-heavy website into a clean, modern, and user-focused experience.The new layout features structured blocks, clear hierarchy, and spacious design.
Key visitor info (such as opening hours, location, and FAQs) is now accessible on a single, intuitive page.
Key visitor info (such as opening hours, location, and FAQs) is now accessible on a single, intuitive page.
Check out other projects
Explore more case studies from my portfolio
Katerina Bauer © 2025