Year:
2025
Figma, FigJam, ChatGPT
Tools:
4 weeks
Duration:
UX/UI Designer
Role:
Project Concept
MediAI
Goal
To design a smart healthcare app powered by AI that helps users identify possible causes of their symptoms, find doctors nearby, and schedule appointments effortlessly. All in one flow.
Problem
Finding the right doctor can be frustrating. Users often:
- Don’t know what kind of specialist to see based on their symptoms.
- Waste time browsing multiple websites, comparing reviews, or calling clinics.
- Struggle with complex booking systems and lack of clear insurance coverage info.
Objective
Design a simple and trustworthy app that helps users:
- Describe their symptoms in natural language.
- Receive AI-generated recommendations on potential specialists or clinics.
- Compare doctors based on reviews, insurance, availability, and distance.
- Book and confirm appointments with one click.
Personas
Anna Nováková, 32
Marketing Specialist
Busy professional who recently moved to a new city and wants a convenient way to find trusted doctors without spending hours researching online.
Goals
- Quickly identify what kind of doctor she needs based on her symptoms
- Easily compare doctors by reviews, insurance, and distance
- Schedule appointments online without calling clinics
Frustration
- Doesn’t know which specialist to choose for specific symptoms
- Confusing online booking systems
- Long waiting times and lack of clear information about insurance coverage
Tomáš Dvořák, 45
IT Consultant
Tech-savvy but often postpones doctor visits due to his busy work schedule. Prefers digital tools that save time and provide personalized recommendations.
Goals
- Describe symptoms in plain language and get accurate AI suggestions
- Receive appointment reminders and add them automatically to his calendar
- Keep track of past visits and health notes in one place
Frustration
- Limited availability of specialists
- Forgetting or missing appointments
- Inconsistent information across different healthcare websites
Research and Key insights
User Interviews
- Conducted 10 user interviews with adults aged 25–55 who regularly use digital healthcare or booking apps
- 70% of participants feel unsure which doctor to choose based on their symptoms
- 80% reported frustration with complex appointment systems
- 60% mentioned that they abandon booking when they have to call or fill out multiple forms
- Users want transparent information about doctors (reviews, prices, availability) and quick AI assistance for symptom interpretation
Competitive Analysis
- Analyzed 6 leading health and appointment apps (e.g., Ada Health, Zocdoc, Amwell, and local Czech booking platforms like ULekare)
- Found strong features in symptom checking, but most lacked integration between diagnosis and booking flow
- Insurance and pricing details were often hidden or unclear
- AI recommendations were basic and didn’t explain reasoning behind results, lowering trust
- Opportunity: A single, intuitive app combining AI-driven guidance, transparent doctor comparison, and seamless scheduling
Clarity builds trust
Users want to understand why an AI recommends a certain doctor or diagnosis. Transparency drives confidence in medical decisions.
Frictionless booking
Simplified, one-click scheduling and integration with personal calendars reduces user drop-offs.
Guided Support
Users appreciate when the app acts like a digital assistant, asking clarifying questions and offering preparation tips before visits.
User flow
Onboarding
Write your symptoms
AI recommends specialist
View doctor list
Compare & Filter
Choose time
Confirm & sync appointment
Notification/Summary screen
Design System
Pill Default
Pill Chosen
Key components
Primary button
Secondary button
Ghost button
High priority tag
Medium priority tag
Low priority tag
Typography
Segoe UI Semibold, 30 px
Heading 1
Segoe UI Semibold, 24 px
Heading 2
Segoe UI Semibold, 20 px
Heading 3
Segoe UI Semibold, 16 px
Heading 4
Segoe UI Regular, 16 px
Body
Segoe UI Regular, 14 px
Small
#3D9BFF
#00B8A5
#FFFFFF
#344256
#16A249
#F59F0A
#EF4343
#7B899D
Symptom
Tag
Tag
Tag
Primary
Color palette
Secondary
Background
Text Primary
Text Secondary
Semantic
Next steps
- Improve transparency and information depthAdd doctor’s clinic name, address, and insurance details directly on the profile.01
- Expand user personalizationIntroduce a user profile page where patients can manage personal details, medical preferences, and notification settings.02
- Accessibility and comfort featuresImplement dark mode for better accessibility and usability in low-light environments. Add multilingual support to make the app accessible to non-native speakers and expats.03
Check out other projects
Explore more case studies from my portfolio
Katerina Bauer © 2025